Why should I care about digital marketing?

There are thousands of animal control companies in the United States right now. Competition is fierce, and it takes a lot more than a mailer and a billboard to reach your potential customers. With widespread digital technology, online marketing is the most effective way of reaching your prospective clients.

Clients in search of animal removal services are all internet users. Over 90% use the internet to search for services, so it’s necessary to establish your online presence to attain visibility. Whether you want to do more raccoon removals, more bat exclusions, or you’re a fan of trapping pesky squirrels, you can get more clients online.

5 Key Marketing Elements to help you Grow Your Animal Removal Revenue

1. Create a Mobile-Responsive Website

In the United States, mobile internet users hit 269.5 million in January 2021. Your prospective clients fall in this bracket. A mobile-responsive website is a site that allows your visitors to find what they need no matter what device they use to browse your site.

Your website should serve as the hub for your entire company. Potential customers should see reviews and testimonials, a bold call to action (such as requesting a free quote), a list of services you provide, and all of the ways to get in contact with you.

A successful animal removal website has the following features:

• Comprehensive list of services, i.e. Animal Removal, Animal Exclusion, Damage Repair, Cleanup
• Call-To-Action, such as Requesting a Quote
• Reviews & Testimonials
• Contact Information
• Live Chat, if possible

2. Use Search Engine Optimization

SEO marketing and optimization boost your ranking in search engine results (like Google & Bing), which translates to increased visitors to your site. This presents an excellent opportunity to land loyal clients.

SEO promotes brand awareness, allows you to develop a strong relationship with your prospective clients, and even represents you as an authority in your field. But you’ll need to have a superb SEO strategy to achieve that.

For example, your website should marry all essential SEO elements. These key elements include;

• Keywords – Ensure you incorporate commonly searched keywords and phrases that are related to your animal removal services. The best keywords are well-researched and match your clients’ intent to be effective. Keywords are text blocks or phrases your potential clients use in search of your services. Use keywords with high search rates and less competition to attain visibility. Be sure to include the keywords in your titles, descriptions, meta-titles, and schema markup.
• Content – Content is your best friend for SEO. Not only does regularly posted blog content keep your audience engaged and informed, it also provides the opportunity to build more keywords into your site. This keeps users engaged and drives your relevance up for search engines. Your content should be interesting, simple to read, and answer readers’ questions concerning animal removal services. You can include images or videos in your content to improve its relevance.
• Local SEO – Most people are using mobile devices to search for services, and most of them search for local information. For example, they could look for the ‘best wildlife removal company near me.’ By integrating local SEO on your site, you’ll be easily visible to your clients.

Aside from using local keywords, other vital local SEO practices include creating pages that specify your exact location, claiming directory listings, and even creating animal removal company pages on Google My Business. This brings us to our third point…

3. Create a free Google My Business Account

Google My Business is a marketing tool that enables you to update and manage your animal removal company profile on Google. Anytime clients search for a local animal removal company, your business profile will show in Google search results.

Your potential clients are provided with a comprehensive analysis of your company, including hours and location in Google Maps and your contact details. That information gives you an advantage over your competitors.

4. Use Social Media Marketing & PPC Advertising

Social media platforms have gained a significant number of users in the past 6 years. Social platforms, especially Facebook, have aged up – now engaging users of all ages from young adults to users 65+.

Initially, social media was only a place for broadcasting content. But it has matured beyond that, and it’s being used in various ways. For instance, if you want to know what the masses say about your animal control company, you only have to track social media conversations on your business posts.

Social media platforms allow you to engage your clients and address their concerns. You can also run ads on social media to target homeowners in certain areas. These ads can serve as inexpensive virtual billboards, increasing awareness of your animal removal company to homeowners in your local market.

Another excellent way to engage users in your local market is with PPC ads. PPC ads are shown on Google and Bing search results. If you’ve ever searched for something on Google and noticed that the first 3 results were ads, you’ve seen PPC ads.

PPC ads for animal removal companies are particularly strong because they only show when someone searches for a specific term in a specific location. For example, if you’re running an animal removal business in Denver, it would be beneficial to run ads that show when people in Denver search for “raccoon removal companies near me.” These ads are incredibly strong, since people searching these terms are basically saying “HELP, I NEED THIS ANIMAL OUT OF MY HOUSE!”

5. Provide Search Engines with Sitemaps

A sitemap can take your campaigns to the next level. It’s a file that contains your site’s URLs showing the search engines how content has been organized on your site. It also provides additional metadata related to each URL. That’s information such as whether and when it was updated, its importance, and how often it changes. With these details, search engines get to know the pages you want to be found.

Web crawlers identify and index pages using links available on your site or following other sites’ links that redirect readers to your site. It’s essential to provide Google and other search engines with sitemaps to enable crawlers to index your pages sooner.

Conclusion

These 5 tips lay the foundation for a much bigger marketing system. These are core components of our tested and proven marketing system for animal removal companies. If you have questions about putting these pieces in place, or would like help doing so, feel free to contact us or reach out via our Live Chat!

Your Animal Removal Company’s Digital Marketing Checklist

Your Website

• Comprehensive list of services
• Call-To-Action, such as Requesting a Quote
• Reviews & Testimonials
• Contact Information
• Live Chat, if possible
• Google Analytics Installed
• Facebook Pixel Installed
• Google Ads Global Site Tag Installed
• Live Chat Implemented

Your Search Engine Optimization

• On-Page SEO Implemented
• Pages Meta-Tagged and Schema Implemented
• Keywords Researched
• Blog Regularly Updated
• Keyword-Focused Content Implemented
• Backlinks Collected to Site
• Internal Linking Structured
• XML Sitemaps Generated
• XML Sitemaps Submitted to Search Console

Your External Web Presence

• Google My Business Listing Set Up
• Citations Claimed
• Directory Listings Claimed
• Review Platform Accounts Claimed

Your Paid Advertising

• Google PPC Service Campaigns Set Up
• Google PPC Regional Campaigns Set Up
• Bing PPC Service Campaigns Set Up
• Bing PPC Regional Campaigns Set Up
• Google Display & Remarketing Designed
• Google Display & Remarketing Set Up
• Facebook Prospecting & Remarketing Designed
• Facebook Prospecting & Remarketing Set Up
• Programmatic Ad Buys Planned (Hulu, TV, OTT)

Your Social Media

• Facebook Account Created
• Facebook Business & Location Listing Claimed
• Facebook Business Manager Set Up
• Facebook Ad Account Set Up
• Facebook Page Created
• Facebook Page Search Optimized
• Business Details Listed On Page
• Content Regularly Updated
• Messages & Comments Replied To & Moderated